Case studies

Films that did their job

What we made, why we made it and what happened next, for programs, clubs and tournaments.

Mukwonago football’s new-season trailer
The new-season trailer
Varsity football. The content system

Mukwonago football

Mukwonago football did not exist on social media. Over one season, July to October, we built the program’s Instagram and Facebook from zero, running all five pillars of the content system.

  • Instagram and Facebook launched from zero followers
  • 83 Instagram posts and 89 Facebook posts in one season
  • Every game filmed, with highlights the same night
  • A full analytics report at the end of the season
Views across both platforms
1.5M+
Followers, starting from zero
2,119
Unique viewers on Instagram
88,648
Unique viewers on Facebook
92,000
See how the content system works
Mukwonago football’s homecoming film
The homecoming film
Mukwonago football same-night highlight: a deep pass against Kettle Moraine and the celebration
Same-night highlightsShort-form reel
Mukwonago’s number 0 running the ball at a night game
Friday night, frozenPhoto carousel
Mukwonago football

The season in numbers

From the end-of-season analytics report: who watched, where they watched from and how both pages grew.

Instagram

One season
Views
968,481
Unique viewers
88,648
Followers, from 0
1,360
Posts
83
  • 68% of views came from people who didn’t follow the page yet
  • Close to half of all viewers came from outside the school district, one of the program’s main goals
  • A good mix of youth and parents: 45% of viewers were 13 to 24, and 49% were 25 to 54
Top towns by share of viewers
  • Mukwonago25.2%
  • Vernon12.3%
  • North Prairie9.8%
  • Eagle9.3%
  • Big Bend2.8%

Facebook

One season
Views
603K
Unique viewers
92K
Followers, from 0
759
Engagements
50K
  • 28% of viewers came from outside the school district
  • Two-thirds of followers are 35 to 54: the parents the program wants to reach as it grows its youth teams
  • 89 posts in one season
Top towns by share of viewers
  • Mukwonago46.2%
  • Vernon15.6%
  • Eagle10.6%
  • Other towns27.7%
The takeaway

The takeaway

The season didn’t go the way the team wanted on the field. The pages still drew huge viewership, and no matter the result, they only showed the program in a positive way.

“I can’t wait for my kid to be on the high school team.”

What we heard again and again from neighbors and families in the Mukwonago community.
Club lacrosse. Summer tournament coverage

Fluid Lacrosse: A full summer of growth

Fluid Lacrosse was heading into its first summer season under a new brand, with one key problem: the brand needed to grow. To do that, Fluid needed consistent video from its summer tournaments. We delivered daily short-form reels and a mix of long-form films throughout the summer.

  • Daily short-form reels during the summer tournaments
  • A mix of long-form films throughout the summer
  • Consistent content for a brand in its first season
Monthly viewers
400K
Follower increase
100%
Viewership
Nationwide
Plan your summer season
Fluid Lacrosse players in a game at the IMLCA Coaches Summit, with the team watching from the sideline
IMLCA Coaches SummitLong-form film
Fluid Lacrosse

Daily reels, all summer

A few of the short-form reels we posted from Fluid’s summer tournaments.

A Fluid Lacrosse player shooting at a summer tournament
A Fluid Lacrosse player carrying the ball at the IMLCA showcase
A Fluid Lacrosse player running with the ball at a summer tournament
A Fluid Lacrosse player during a summer tournament game
More films

Single films for teams and events

Start a project
Honoring Coach Louis Brown, a film
Honoring Coach Louis BrownTribute film, 9:50
Mukwonago Football Senior Night 2026, a film
Senior Night 2026Mukwonago football, 3:54
The Rivalry: Mukwonago vs Kettle Moraine 2026, a film
The RivalryMukwonago vs Kettle Moraine, 1:49
Mukwonago Football Playoffs 2025, a film
Playoffs 2025Mukwonago football, 2:15
Mukwonago Girls Lacrosse: Playoffs Teaser, a film
Playoffs TeaserMukwonago girls lacrosse, 0:58
Mukwonago Lacrosse Playoffs 2026, a film
Playoffs 2026Mukwonago lacrosse, 1:27
2026 Mukwonago Lacrosse, a film
Lacrosse 2026Mukwonago lacrosse, 1:14
Mukwonago Homecoming 2026, a film
Homecoming 2026Mukwonago, 1:53
Start a project

Your season could be next

Tell us what you’re planning and we’ll show you what we’d make of it.

Film